Exciting times for Boutique and Breakfast…
The beautiful B&Bs, gorgeous guest houses and fabulous restaurants with rooms that joined Boutique and Breakfast in October 2011, when the website was first launched, took a leap of faith as, at that time, we had no idea just how successful it would become.
Less than a year on, we’re just about to add our 80th property and are blown away by the quality of the wonderful places to stay, scattered across the length and breadth of the UK, that we’re featuring. What has surprised us most is that we’ve managed to achieve all this during the last nine months and each given birth to a baby – just imagine what we can accomplish now that we’re both back at work and the team is up to full strength again!
As anyone who runs an online business will know, of the biggest tasks is raising awareness and pushing your website up the search engine rankings. When the site first went live, if you typed ‘Boutique and Breakfast’ as a search term into Google, the website appeared on page 40-something. These days we’re proud to say that we not only come top when you type in ‘Boutique and Breakfast’, but also feature on page one alongside sites that have been established for much longer when you type in much more generic search terms, such as ‘boutique B&Bs’. We’re also thrilled to report that, during the last six months, the website has attracted more than 30,000 page views – not bad for newbies!
We’ve been working hard to raise awareness of the brand, and our featured properties, with a comprehensive media and communications campaign. This has resulted in a number of our B&Bs being chosen to be the subject of features in popular lifestyle magazine. Recent examples include gorgeous spreads in Real Homes magazine for both Teardrop Cottage in Knaresborough, North Yorkshire and The Boundary at Windermere in the Lake District.
These are exciting times for Boutique and Breakfast, and we have big plans for the future too, so watch this space.
Lucy and Kirsten
The Boutique and Breakfast team